OPEN

I’ve always been a bit sceptical about PRs who treat their media or
industry knowledge as if it is their most valuable piece of "IP", to
revealed only when necessary to clients and colleagues.

I hope that this move by Ogilvy is a sign of things to come – of open
conversation between communications professionals. As media changes at
breakneck speed – so it seems to me – the PR people who survive and
thrive may be the ones who are the most open, the most able to embrace
the spirit of connected media.

Getting carried away, Mayfield? Maybe. I just mean that if the future
changes to our trade are as big as some say, we should stick together.