Disntermediation of broadcast started last week

There’s a website called TVTAD that has married RSS (Really Simple Syndication) with video filesharing (Bittorrent).

What does that mean?

The simple answer is that you can record and download TV from anywhere on the world, if you have a bit of techie know-how (next step someone makes it really easy and everyone else can have a go).

What does that mean?

All sorts of things. I’ll admit my brain crashed trying to figure out the consequences. In US ZDnet blogger David Berlind‘s words:

…once a TV show is digitized and loaded into Bittorrent, not
only are the broadcasters completely disintermediated from the
distribution of their content, so too is their advertising business
model.

But not for long. So revolutionary is this concept that a lot of the Internet’s leading thinkers (Berlind not least among them) have foreseen countermeasures from the media giants and network owners that implications far beyond

I’ve read a lot about this over the past week – and it has provoked a storm of
feverish blogging, including original Cluetrainer Doc Searl’s who has been provoked into writing an essay predicting telecom and cable companies plotting to takeover the online world and squeeze the life out of it.

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