Your humble blogger was quoted in the The Guardian this morning, commenting on, of all things, blogging.
Today’s media supplement has a section called Inside Digital Media (sub-head: news, views and careers in digital media), and carries an overview piece about blogs and how they are affecting PR and marketing.
It’s a brief piece but covers the basics well and hopefully raises enough points to prompt marcomms people to go and find out a bit more.
It kicks off with comments from "blog evangelist" Hugh MacLeod (whose inspirational, pioneering blog is at Gapingvoid.com, for those of you have been living in a cave without broadband for the past few years).
"Blogs help people
network and publicise their businesses," he says. "We believe that any
service professional with a bit of talent and something to say could
spread their message far and wide beyond their immediate client base
and local market, without needing a high-profile name or the goodwill
of the mainstream media."
The article then goes on to quote yours truly, referred to as a "blog devotee", a few times. Which is nice.
Here’s my soundbite:
Blogs are a hugely
significant phenomenon and their influence is being felt in the
boardrooms of major brands and in people’s personal lives. But they are
still evolving and it’s not right to pass judgment yet."
Have a look at the full article, here: Outbreak of blogs forces rivals to take notice
Leave a Reply
You must be logged in to post a comment.