OPEN

Harvard
Business School (no relation) has added its voice to the mainstream business commentators
telling companies to look seriously at the benefits of corporate blogging.

The piece appeared in the Harvard Management Communications Letter on Monday (read the full article here) and trumpets in its standfirst:

Bloggers have damaged a number of companies, but it’s time to think of
the blog as your friend. Skillful blogging can boost your company’s
credibility and help it connect with customers.

The article goes on to give a good overview of corporate blogging, citing Sun, GM and Boeing as case studies.

It’s good news for people advising clients to look seriously at connected media, as HBS pronouncements tend to be taken seriously by even the most conservative business people.

Debbie Well of BlogWrite for CEOs (I’ve not heard of the company, but will be taking a closer look) gets a good mention in the piece too, advising executives "don’t let your PR department write your blog". I fully agree, but executives should also bear in mind that if you have people in your PR department or consultancy who really understand blogs and connected media, they may be the best people to turn to for advice.

NB:
I saw this news on Silicon.com first of all – see its take on the article here.