OPEN

Not that I’m trying to make this blog a harbinger of gloom, but following from yesterday’s notes on disruption of existing advertising models, it’s worth taking a look at Charles Arthur’s post about the downturn in advertising in US business publications (here).

Mr Arthur notes the symptoms of ad revenue withdrawal pains at BusinessWeek:

BW in particular has looked notably thin over the past few months –
finally leading it to give up having a European edition, and moving
only to online for European and Asian subscribers.

And where will all the ad dollars go as print gives diminishing returns? To online  ads, search marketing and creating better content for online media?