OPEN

The Media Guardian is just about the best mainstream media source for me in my job at the moment. The Monday supplement has always been an important part of the media mix for me, but at the moment it just keeps getting better.

This week’s issue is packed with good stories on new media, so I make no apologies for covering them all here in one place with some thoughts:

• David Watkins discusses a sea-change in corporate attitudes to blogs, and brings to bear a nice summary of the state of corporate blogging. He quotes Hugh Macleod and Steve Rubel and touches once more on the Wal-Mart story which has done so much to blow open mainstream discussion on how corporations deal with blogs (Open discussed it in Edelman blog tactics come under scrutiny).
• Kim Fletcher discusses worry about the ad revenue model collapsing for newspapers, but draws hope from Murdoch’s words last week: "great journalism will always attract readers". I think a lot of journalists are quite conservative – as are most people at heart – they’re happy reporting and commenting on change in other people’s worlds but are naturally nervous about it in theirs. But change will bring massive opportunities for many. (Open’s take on the Murdoch speech in Murdoch calls it what it is: a revolution)
• Anthony Lilley of Magic Lantern quotes from Mr Murdoch’s speech last week as well (many, many have since he made it) in article about myspace, in which he goes on to look at Flickr. It’s an intelligent overview where he blends a professional appraisal of the new media with the personal thrill of engaging with it when he gets comments on one of his Flickr pics and worth a read (Not sure about the cited 35 million users in the UK at the moment – I thought there were c. 60 million on the show – I think the subs may have missed a decimal point?).
• Naresh Ramchandani of Karmarama is talking revolution too, this time about interactive marketing and co-creation, reflecting on the Google survey last week about web use overtaking TV watching (reported on Open in Google’s bad news for the goggle box). How to introduce dialogue to an activity (ads and branding) which has been overwhelmingly broadcast (few to many) based for so long. A beautiful turner-of-phrases, he describes one feature of the internet as "depth on tap". Nice.

: : Update: Dig deeper into your Media Guardian supplement and you’ll find a Changing Media supplement with even more essential reading, including Ben hammersley on changing TV viewing habits and Neil McIntosh on citizen journalism, in which he tackles some of the legal minefields that may await the un-trained citizenry. it’s not online at the moment, but I expect it will be later this morning. I’ll be linking to it with comments then.