A good analysis piece on News Corp‘s internet strategy in the Observer Business & Media section yesterday, by Edward Helmore. Also looks at other players in the old media fuelling a mini-boom in online media start-ups.
The conclusion of the piece is to draw the conclusion that the ultimate objective is to make myspace.com into a News Corp-owned walled garden, a part of the internet that people don’t often leave.
Possibly. New Corp may end up providing the venue for the myspace.com communities, and gain a right to advertise or market there, but the communities themselves will own myspace.com and if it ever becomes too intrusive or stops meeting all of their needs they’ll up sticks and start a new one elsewhere.
(Disclosure: I have colleagues that consult for News Corp companies but I do not. This post is based personal opinion of the article cited and not any other briefing or privileged information.)
Leave a Reply
You must be logged in to post a comment.