Morgan McLintic, VP for Lewis PR in the US, has written the definitive guide to being a bad client.
He’s got it down so well, one can’t help but wonder if he’s conisdering a move in-house ;-)
In this age of glasshouse online PR, how long before Mr Badhack gets a client-focussed sister blog?
technorati tags: PR
Ha – yes, this is my first step in going in-house and becoming the scourge of agencyland…
To be fair, I actually think a lot of these client traits are done innocently. If you haven’t worked in an agency previously, and don’t understand their dynamics, you might not appreciate the consequences.
That’s true. Also I think that a lot of agencies let this stuff go unchallenged, so they let bad habits develop and then relationships suffer.
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