The BBC’s press office has begun offering press releases via RSS feeds. This is something that journalists are beginning to demand, obviously especially the tech innovator/early adopters like Danny Bradbury and Charles Arthur.
Certainly organisations should think about RSS feeds of news content as a must-have for online press offices. I’ve not been so sure about whether PR agencies should have central feeds for all their client news, as journalists tend to follow news about individual companies rather than the clients of certain agencies., but I guess we should be giving them the option to subscribe to client feeds from our site.
Best get on with that then…
Thanks to the excellent journalism.co.uk (one feed we should all have) for the story…
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