Todd Defren of SHIFT Communications describes a nice way of using the del.icio.us social bookmarking service as part of a media relations campaign.
For our client, BzzAgent, we’ve set up a del.icio.us page that keeps tabs on the daily flow of news in their industry (Word of Mouth Marketing, a.k.a. WOMM). WOMM is a fast-growing, somewhat controversial arena that generates a lot of coverage; not all of it positive. There is a lot of education that needs to happen on an on-going basis. Thus, our opportunity…
Mr Defren gives more details of the nitty gritty and the benefits of doing this on his post.
A great use of del.icio.us as a kind of mini-aggregator for industry specific news around a client campaign. This is good stuff – focus on being useful to your network to help develop relationships.
Via: New PR
Tags: PR, public relations, delicious, social, network
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