OPEN

Media Guardian reports that David Yelland, former editor of The Sun, has been poached by Brunswick from Weber Shandwick.

Wonder if he’s taking the Tesco work with him?

Media Guardian apparently has this scoop over PR Week – picking up the gauntlet of becoming the PR industry’s paper of record? Certainly easier to link to their stories, there being no pay-wall and all.

Or maybe they just got the story first.