Jeff Jarvis points to a New York Times article about CEO bloggers (requires a sazzerfrazzin registration to view it) – a veritable call to arms to ones who don’t do it yet.
Hmm. Maybe. Some of them. Maybe. Not all. But I do know one sector where CEOs should be asked difficult questions by their shareholders if they aren’t blogging…
Mr Jarvis asks: "Who are the CEOs that you think should be blogging?", to which I left the following comment*, reflecting what may be clear to you, is becoming a favourite topic, since my own recent entanglement with trade media:
I’d like to see the CEOs of some publishing houses in the UK blogging.
Not necessarily for the communications benefits, but for the personal experience of seeing the power of networks first hand. They’d see how content and dialogue flows between nodes in the network – blogs and media websites – and how intricate and powerful the interplay of influences are.
It would be educational for them, they really would learn something about how their industry is changing.
The publishing bosses who would benefit from it most are those who have trade and specialist publications in their portfolios, as some of these are most ripe for the communities they supposedly serve to disintermediate their services.
I wrote about this yesterday here: http://open.typepad.com/open/2006/07/guardian_takes_.html
(* I know trackbacks would be easier but I couldn’t work out how to do it on Buzzmachine.)
Tags: CEO, blogs, media, publishing
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