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For crack agency brainstormers terrified about what shiny internet  bandwagon to jump on next, but don’t really feel good about live online TV yet, there’s a stop-gap: mobile clubbing.

Yep, it’s a re-hash of flash-mobbing and few other noughties crazes, but when you’re desperate for another “guerrilla” tactic that can distract from the fact that the main spend on TV ads isn’t working anymore, mobile clubbing should do the trick.

Damn it , you should even be able to work in “social networks” into the pitch, film the thing on YouTube and sell it as Flashmob 2.0.