OPEN

I’ve already mentioned Shane Richmond’s excellent post on the role of blogs on newspapers, but there are some statistics he mentioned for the Telegraph’s blogs that I thought were worth highlighting separately:

• Shane thinks it takes about six months for a blog to bed in and create a “rapport” with its readers.
• In September all of the Telegraph’s blogs got a combined traffic figure of: “357,000 page views, almost 12,000 hits per day. We had 34 active bloggers at that time, so that equates to roughly 10,500 hits per blogger.”
• He’s confident they will double these stats in the next six months.

Lastly, Shane also mentions the value that the Telegraph gets from learning by blogging:

Tags are another feature developed for the blog site that will soon be used elsewhere. Other enhancements that we have planned for the blogs could also migrate across the site if they’re successful.

There’s more to blogs than traffic, I always say. If you could put metrics on learning, building your networks, relationships and insights and new experiences I’m sure they would be the most impressive thing about blogs on newspapers or elsewhere.