AdRants found amusement in the weird and very young profiles of some of Honda’s new friends in MySpace, but the fact remains that the campaign to give prizes for the best MySpace profiles has won it 23,000
MySpace profiles are about showing off, so rewarding the creativity of individuals is a smart thing to do. So’s offering them money. When figuring out the “needs of the network” for a brand should we be starting with a list of the seven deadly sins? Pride: check. Vanity: check. Greed: cheque’s in the post.
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