More useful distribution ploys

Following on from my post about distribution techniques for online content I noticed this box at the foot of an FT article about the YouTube / Viacom story giving options for tracking the story via email, a desktop app or an RSS feed.

The latter sounds like a great idea, but the RSS option wasn’t all I hoped it would be. I thought that you’d be able to subscribe to a feed that gives you news specifically on the story as it developed. Now that would be very useful. Instead it just goes straight through to the FT’s – albeit fairly comprehensive – list of topic and industry feeds.

Anyone know of sites that offer super-tailored RSS feeds on demand?

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