OPEN

Jet Blue‘s crisis comms looks pretty good from where I’m sitting.

That said, I’m not sitting on a Jet Blue jet on a runway for nine hours like some passengers of the US internal airline were last week.

What piqued my interest in the way that this company dealt with its crisis is the fact that – like almost every US Preseidential candidate so far the company has gone direct to their audience via YouTube with their message (thanks to PR Blogger).

The message plays quite well – it sounds real. Whether it is or not will be up to Jet Blue customers, but from the air-commuting gossip of my colleagues in the US when I was there recently, Jet Blue has a fair bit of customer good will.

Looks like Jet Blue’s not doing badly in its mainstream media effort to apologise and explain what they’ll be doing differently in future (a Customer Bill of Rights, no less). First line on Google News is “Jet Blue Is Sorry… Jet Blue says its flights are back to normal, and the airline is hoping a newly-created Customer Bill of Rights will help avoid problems like ones seen …

* * Update: M’learned colleague Chris Chevalier at iCrossing concurs… * *