Another round of the BBC Innovation Labs is in full swing at the moment. If you’re interested in innovation and haven’t heard of it you definitely go and take a look – the participants are blogging about their experience on the website.
The idea of the BBC’s new media team is to go and set up a temporary hothouse in one region of the UK at a time and get a bunch of the independent web agencies and developers (small shops that wouldn’t often get near a tender for a major media brand’s online contract) in to talk about their ideas around a number of briefs for things like mobile services and interactive news.
The Beeb’s boffins work with them to help them get together a proposal and then at the end of the few days prep they pitch their ideas and some get commissioned.
It’s a great approach and complementary to the BBC Backstage which opens up its APIs for people to create mashups and whatnot (e.g.Martin Kamera’s TV-Twitter appp).
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