OPEN

Jeff Jarvis sounds like he’s having fun at Rupert Murdoch’s Monterey summit. I’ll admit I’d been wondering what woudl be going on there, so it’s nice to have blogger’s commentary:

Murdoch began the meeting exhorting his executives to make a huge leap in a completely different world. I do believe he means it. As in any media company today, it’s not clear how much the rest of the culture yet means it. That’s why companies hold meetings like this, to make them understand that, indeed, the boss really does mean it.

Rupert Murdoch believes this is a revolution, but News Corp – acquisition of MySpace aside – is moving slowly to adapt. Slowly, but it is moving.