The genius of Facebook is that it is learning from social media.
Whuh? How? Who? It is social media ain’t it?
Strictly speaking yes, but Facebook is snaring my and whole lot of other people’s attention by being more than a social network. It’s making itself more open as it becomes more successful not less.
As reported on – ahem – Spannerworks Search Marketing News – among others – last week, Facebook has announced its intention to be a platform for other people’s applications:
Facebook founder Mark Zuckerberg has announced that the social networking site is to open its doors to 65 different firms as it seeks to become an online platform for other applications.
Companies such as Amazon and Microsoft have signed up to the new scheme, which will also see internet services such as photo-sharing, slide shows and music players being provided by online firms such as Photobucket.
Mr Zuckerberg said that he saw the announcement as being similar to that made by Microsoft many years ago, when the software giant said that it wanted to encourage other firms to create programmes for its operating system.
Participating companies will also be permitted to make money from the services without Facebook taking a cut of the profit. Advertising will be able to be displayed on firms’ central Facebook hubs, but not via the services themselves.
As soon as I get my Flickr and LinkedIn feeds I will be even happier… it’s rapidly becoming my social media portal, aggregator, what-have-you…
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