OPEN

I’m interested in the thinking around and the concept of the social media news release – though I always tend to be suspicious of people setting up new standards, I’m very interested in finding ways of making information more useful (and press releases can often be almost useless).

The Social Media Club’s been sharing best practices and examples of this format for a while. I really like this recent example of a social media news release by PR Blogger (aka Stephen Davies) for Converseon.

It’s cool the way all the information is neatly put into boxes and that there are plenty of links to other useful stuff.

I suspect this may not be an original thought, but how long before this kind of way of presenting news simply replaces the tired old press release format? And the words “social media” would then just fall away from the top of the page wouldn’t they?