OPEN

* * UPDATE: Check out my NYC colleague, Alisa’s analysis of what the Terms and Conditions mean in Facebook: All Your Data Are Belong to Us…

Facebook’s new terms of service make it sound an awful lot like they own anything you put up there forever. Ulp!

Some think this may even have consequences for brands that upload content. Double ulp (on behalf of brands)!

While others, publicity shy as they are, are calling for a Facebook boycott.

Now Mark Zuckerberg, Facebook’s CEO going on an, er, charm offensive:

In reality, we wouldn’t share your information in a way you wouldn’t want. The trust you place in us as a safe place to share information is the most important part of what makes Facebook work. Our goal is to build great products and to communicate clearly to help people share more information in this trusted environment….

…the interesting thing about this change in our terms is that it highlights the importance of these issues and their complexity. People want full ownership and control of their information so they can turn off access to it at any time. At the same time, people also want to be able to bring the information others have shared with them—like email addresses, phone numbers, photos and so on—to other services and grant those services access to those people’s information. These two positions are at odds with each other.

He says he’ll post more soon. Best had – this issue won’t go away…

Thanks to @tacanderson and @dirkthecow for points via Twitter…