OPEN

"It challenges the idea that the youth are the only people who are "digital natives". Charlie Beckett, director of journalism thinktank POLIS at the London School of Economics, challenges the whole idea of the digital native:

'As Matthew Robson describes, most teenagers use a variety of digital devices, but when you talk to people who work with teenagers they describe a much more complex picture of what they actually do.

'The same teenagers who have literacy problems have media literacy problems. Many of the teenagers apparently comfortable with new media are in fact only using a very limited range of applications and in a very limited way.'"

Tesco opens up its shopping service for all to play…

The story of the tampax social media / transmedia campaign about a boy who starts menstruating. As BusinessWeek puts it: "I’m not sure if this will sell more Tampax. But it’s interesting"

Great use of YouTube and storytelling as a surrogate website.

Good looking "realtime search engine".

Second installment of an excellent, useful set of tips about managing your social networks presence online.