OPEN

Euan Semple holding forth on the subject of social media and business.

My Web-Doppelganger has become the town crier for Looe in Cornwall.

Excellent post on network theory and PR by Tim Hoang.

Colour schemes by search terms – groovy…

Analysis of how Twitter's business was hacked…

"According to news-monitoring service VMS, a cool $48 million over the past 30 days. (That's half of what Microsoft plans to spend marketing its biggest product launch of the year, Bing.)"

Superb feature of Marketing Society Marketer of the Year, Pete Markey. Some good mentions of living.morethan.com, the blog-based social space iCrossing UK built for MORE TH>N:

'Living is key to the company’s exploration of online for branding rather than the direct response traditionally associated with finance brands online.'

"Want to see something juicy? Spokeo searches deep within 43 major social networks to find truly mouth-watering news about friends and coworkers."

Couple of good bits here.

Story of how the Center for International Legal Studies was fooled into thinking a fake site belonged to the WTO.

Crowdsourcing approach to verifying mainstream news stories.

Howard Rheingold links to this "crap detection" framework for testing the usefulness / truth of online information:

"The CRAP test is a way to evaluate a source based on the following criteria: Currency, Reliability, Authority and Purpose/Point of View. Below are some questions to help you think about how to measure each of the criteria…."

"Ideas Are Awesome is a web culture aggregator tracking emerging marketing, design, and technology themes."

A call for input on ideas around what it means to be an expert in networks from David Weinberger:

"Instead, assume for the moment that just as books shaped our traditional idea of experts, the network is shaping our new idea of them. Many of the properties of the network become properties of the new expertise: loosely connected "clouds" of people, where the value of the conversation far exceeds the value of mental contents of any of the participants. Rather than being definitive, the new expertise wants to surface all sides and watch them disagree, because there’s often more truth in honest disagreement than in a settled agreement….

"I would love to hear your thoughts, your stories and your push back. In particular, if you know of a business that is experimenting with the new networked expertise, please let me know via e-mail at self@evident.com."

Reboot Britain is an event that was brilliantly curated. Full video archive of presentations and much more here.

Some more thoughts from me on social web literacy and brands.