OPEN

Just from the title and the fact that it was Robin writing it I could tell that this was going to be a great post – and it is… Required reading.

I really like this quote about Twitter: "I think of Twitter as like a swarm of bees that spread out in all directions, searching for interesting materials to share. When someone finds it, they come back to the hive, do a little honey dance, and send the swarm scampering behind them. This is how collective intelligence outsmarts the broadcast decision-makers: The Twitter Tribes can figure out what content the audience wants to see because the Twitter Tribes are the audience, making decisions in real time."