Just do. The couple I’ve read so far have been really good.
A sample from today’s, kicking around things like “Just Good Enough” and digital-as-other…
Siloed organisations, where digital is “over there”, aren’t going to succeed. At the very least, they’re only going to unlock a fraction of the opportunity that’s available to them. At the very worst, they’ll find themselves both slowly (“oh, they’ve only got a few tens of thousands of users”) and quickly (Blackberry, Nokia) disrupted. Runkeeper will come and eat their lunch. Netflix will become the next video network. Uber, much as I hate them for being Uber, will come along and work out that hey, digital actually can make your business of cars that move things from one place to another better for the end user.
They’re just not.
It’s just a question of how fast we get there.
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