Disruption is a word worn thin by overuse. “Verbal inflation”, Michael Raynor (a long-time collaborator of Clayton Christensen) calls the effect in this Andreessen Horowitz podcast where he talks about his work on disruption theory and how to apply it to planning and prediction (also covered in his book The Innovator’s Manifesto).
Podcast: a16z: Holy Non Sequiturs, Batman: What Disruption Theory Is … and Isn’t
